- Examine the current situation (statu quo) of plastic flow of the single use plastic bottles in Cyprus.
- Implement an alternative innovative reuse approach towards reducing the single use plastic bottle.
- Reduce single use plastic bottle pollution at source and its impact on the marine environment by carrying out an innovative initiative in the sector of tourism as a pilot cornerstone which can provide the essential tools to further expand and adopt it to other stakeholders’ categories i.e. wide public with the help of the local authorities
- Putting in place sustainable long-term solutions as part of the plastic pollution strategy
- Improve the understanding of the local context related to plastic pollution (major sources, level of information of the population, waste treatment system, regulations, main obstacles to the implementation of solutions, key actors etc),
- Build partnerships and strengthen the capacity of local partners,
- Reinforce and replicate the effective actions already underway in the Mediterranean.