The multinational and family-owned company owns more than 100 4 and 5 star hotels in 16 countries, including the Mediterranean. . It promotes responsible tourism and cares for the oceans with its Wave of Change movement. The goals set by its Agenda 2030 are ambitious: after becoming free of single-use plastics in 2020, the company seeks to become zero waste by 2025, achieve carbon neutrality by 2030, and improve the health of ecosystems surrounding hotels, among others. Committed to various business networks (Ellen MacArthur Foundation, World Travel and Tourism Organization, Global Compact, etc.), Iberostar joins the Club to advance the development of innovative solutions for the Mediterranean basin, with a collective of scientists and companies from the entire plastics value chain.