The ‘Empowering the Bring your Cup’ initiative aims to convey the message to the public, and mainly to the youth, that they can still enjoy a cup of coffee without the use of single-use plastic and paper cups. Overall, it is an initiative that seeks the immediate reduction of plastic cups at the source by influencing both consumers and businesses involved.
The campaign will also inform the public about alternatives and their impacts on the environment. The solution that this initiative promotes is to avoid any kind of single-use plastic and paper cups. Through this initiative the public is encouraged to understand the importance of using their own reusable cups so to achieve the immediate reduction of waste, a solution that has high impact on the environment.
The ‘Empowering the Bring your Cup’ initiative will seek to fund further communication and awareness campaign actions and give the necessary publicity to the ‘Bring your Cup’ smartphone application to help maximize impact on the reduction of single-use plastic. All actions listed below aim to increase awareness of the public and convert the youth of Cyprus into active citizens fighting plastic pollution by being part of the solution and not the problem.
