The foundations Save the Med and Ibiza Preservation have been working for several years to reduce the use of single-use plastic in the tourism sector in the Balearic Islands. They have each set up a “zero plastic” certification to commit the hotels and restaurants of the different islands.
The project aimed to harmonize the plastic-free methodologies of Save the Med and Ibiza Preservation, create a robust certification model, and implement tools to facilitate the reduction of single-use plastics in the tourism sector. A group of experts evaluated and refined the certification criteria, leading to the development of comprehensive guidelines and practical tools for businesses.
1. Development of the Certification Manual:
The project began with a comparative analysis of the plastic-free methodologies of Save the Med and Ibiza Preservation, resulting in the first draft of the Plastic Free Balearics Certification Manual. This draft underwent evaluation by a diverse focus group of experts, whose feedback led to the creation of the Plastic Free Guardian Certification Manual. A second phase of expert evaluation implemented further improvements identified during the pilot phase.
2. Pilot Implementation and Evaluation:
Between June 2021 and March 2022, the certification was piloted with several tourism businesses. Data from these audits were compiled into an evaluation report, supplemented by a satisfaction survey to gather insights on procedures and tools. Despite initial technical challenges and delays, especially with the auditing app, manual processes ensured the pilot’s continuity and success.
3. Tools and Resources Developed:
Several tools were created to support the certification process:
4. Market Impact and Stakeholder Engagement:
A report on the market impact of alternatives to single-use plastics highlighted the prevalence of misleading solutions. A stakeholders seminar, organized with the Universitat de les Illes Balears, promoted innovative and honest solutions. This event fostered collaboration among academic institutions, innovation hubs, industry players, and market suppliers.
5. Communication Campaign and Online Presence:
A comprehensive communication campaign aimed to shift the tourism sector’s narrative towards sustainability. A dedicated website increased engagement with the hospitality industry, providing information and resources to support the certification process.
The project was also supported by the Balearic municipalities, the Council of Mallorca, the Council of Ibiza and the Regional Ministry for the Environment and Territory of the Balearic Islands Government.
Updated: June 12, 2024
