Given this observation and the impossibility of cleaning up the ocean in the long term, Surfrider’s ambition is to curb the phenomenon by intervening at source. Knowing the distribution of this pollution will make it possible to target priority areas, take effective action and assess the impact of the measures put in place.
Plastic Origins is a programme designed to identify the most polluted areas and gain a better understanding of the context of waste pollution. Surfrider and other associations will use this data to put pressure on those responsible and elected representatives to eliminate dumping in the natural environment and seek redress.